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Mothers
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Orange County's New Media Campaign! Irvine's renowned advertising agency, The T & O Group, donated their talents to MADD, creating fabulous artwork to raise awareness about the consequences of driving under the influence, without using the phrase "don't drink and drive." We were so pleased with their efforts that we presented The T & O Group with MADD Orange County's Corporate Diamond Service Award at our Annual Luncheon! Staff members at MADD Orange County also put their heads together and created one of their own designs to emphasize that DUI includes more than just alcohol. MADD will soon be launching our new media campaign, displaying the full color artwork on billboards and bus shelters throughout the county for most of the 2002 calendar year! This campaign is made possible through a generous grant from UCI's Calsafe Coalition funded by the California Office of Traffic Safety and the donation of ad space by Clearchannel Outdoor. Artwork has also been made available by Mitsubishi Motors and the Allstate Foundation in the form of posters and mouse pads for use in our community. Join MADD and UCI Calsafe O.C. Safe Communities at the billboard unveiling of MADD’s new DUI campaign! Monday, January 28, 2002 For more information or to obtain posters, please contact our office at (714) 838-6199. Examples of the billboard ads:
This page is http://www.maddorangecounty.org/media2002.htm Page updated: August 13, 2005 |
